To promote the understanding and enjoyment of the visual arts through the exhibiting of quality art works.
- To organise an annual visual art exhibition.
- To provide prizes that are competitive with other regional art awards and appropriate to the standard of art works submitted.
- To include as many forms of visual arts as is possible within resources.
- To value the volunteers that makes this possible.
- To ensure that artists are included as volunteers.
- To evaluate the annual visual art exhibition every year.
- To use the profits to enhance visual arts in the Sarina Shire.